Client: Sam's Club

 

Responsibilities: Art Direction, Design, Animation, Oversee visual design and production of the learning experience

OVERVIEW: Sam's Club needed to promote it's powerful new analytics tool, MADRiD, to hundreds of users. Catering to internal analysts and outside vendors, they needed content that would instruct and delight users with varying degrees of data visibility.

 

SOLUTION: My team and I created a multi-modal learning experience that would educate and delight users. I lead the visual design and video production of the training series. This included hands on creation of: Explainer Animations, Use Cases, and Software Demo videos. I also oversaw other multimedia designers to ensure a consistent learning and viewing experience. 

 

Credits:

Instructional Design - Rachel Vigier 

Audio Editing, Additional Design and Animation - Aro Cho 

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