KELLER WILLIAMS FAMILY REUNION
Keller Williams Realty International
Design, Look Development, Storyboards, Animatics
Producer: Billy Triplett, Animation: Dustin Ward,
Cinematography & Video: KW Production Team
After investing heavily in their tech capabilities, Keller Williams Realty wanted to increase adoption of the KW Command platform among the company’s agents. Debuting their tech innovations at the KW Family Reunion 2023 conference, they needed to generate excitement and show how the platform could help agents build relationships, close more deals, and meet their goals.
Working collaboratively with the product and marketing teams, I developed a visual identity that offered a sleek aesthetic setting apart the tech videos while elevating the KW brand overall. I designed the style frames and storyboards for 5 videos screened at the event main stage.
Keeping in mind the goal of each video, I sketched out thumbnails and developed the storyboards iteratively with the product teams. I used available UI designs and translated unfinished features into unique storytelling elements. I also created animatics, a kind of video prototype, to assist stakeholders unfamiliar with the animation process to visualize the final story.
I REALLY ENJOYED WORKING WITH ALEJANDRA...
As well as being a great Motion Designer, one of Alejandra’s key skills is understanding the product development process and creatively showcasing the software’s most important features. She was always on her game and was quick with responses and revisions/notes. Her eye for detail is amazing, and she always comes to the table with ideas and vision. She is easy to work with and I would recommend her to anyone looking for a motion designer to help with their projects.